The White Avenue


When a self-confessed perfectionist amasses 18 years’ experience in the bridal industry, and opens up her own covetable beauty salon, you know you’re in for quality. Kelly Hopkins founded The White Avenue with a desire to create a unique experience for her clients. “I created the business to personalise my creativity to suit the individual bride.”

She takes a personal approach with each bride that she encounters, and when this is coupled with her technical background, beauty ensues. “We offer a relaxed atmosphere, great verbal connection with the bride and her bridesmaids, and a thorough understanding of the needs and style the bride is after.”

Kelly has a particular passion for editorial and bridal styling, becoming renowned for her signature look that is natural and flawless. Her work has graced the pages of Modern Bride and Cosmopolitan Bride, and has been showcased at events such as Mercedes-Benz Fashion Week and Fashion Palette. “I love my job as I get to meet some inspiring people, and work in an industry that is always changing. It’s a challenge, but it makes me feel great when the bride walks away feeling beautiful.”

She is there for the full wedding experience, working with brides in advance of the big day. “Our wedding package is as unique as you. We work with every bride to make sure they’re comfortable on the day, and we recommend this consultation and trial with our wedding specialist and makeup artist in advance.”

With a team of dedicated and passionate stylists behind her, all hand-picked for their character and expertise, they are paving the way in the beauty industry, ready to take on the world. “We are a strong team of professionals, both mobile and in salon. We use our experience to adapt to each project with a unique and creative style, and we pride ourselves on putting our bridal parties at ease during their experience.”

The White Avenue’s services are available throughout New South Wales, with the team happy to travel for weddings from the Hunter Valley and the Blue Mountains to the South Coast and Southern Highlands. “Let us make your wedding day special! We understand that choosing a hair and makeup artist is a very personal process which is why we feel it’s important for us to provide a personal and approachable service so that you walk away feeling amazing.”

It has been a long road for Kelly in founding and developing her business, and she has a wealth of advice for others looking to explore their own creative ventures.
“Double-check everything and be organised. I have learnt so much over the years, and have taken lots of risks. Be ready to make mistakes and learn from them. Work hard and be ready to take on a challenge. Enjoy and focus on what works for you, and don’t do too much at once. One thing my husband taught me was, ‘Get the little things right and the bigger things will fall into place,’ and I’m a big believer of that.”


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