Be the change
Switching from conventional beauty products to clean toxin-free products is not the most straightforward journey - you really need to do your research and learn a lot.
Advertising and marketing are very powerful these days. They have such a big influence on us as consumers that most people tend to be misinformed. We are trained to believe and trust in the companies’ messages and often don’t question the safety of cosmetics and the side effects of ingredients. It was a challenge for me to do all the research without becoming an angry activist, to stay inspired and keep my happy-go-lucky attitude in the process.
A natural at heart
I have loved holistic beauty for as long as I can remember. As a child, I was absolutely fascinated by all the beautiful creams and cosmetic bottles in my mum’s beauty cabinet - I always spent a little too much time in the bathroom.
I was paying close attention anytime I heard something about beauty, and at the age of five, I read that avocado is very good for the skin…
After discovering this, I went straight for my mum’s beauty cabinet, grabbed her favourite jar of moisturiser and mashed some fresh avocado out of the kitchen into her luxurious cream. When I heard my mum screaming my name that night, I suspected that something went wrong. The avocado had of course gone all brown and oxidized and my mum’s moisturiser was ready for the bin. But when I explained what I did, she couldn’t really be too mad at me.
For my next birthday, I was given a book on homemade beauty products, and the results were way better than my first attempt. A naturopath with an organic lifestyle herself, my mum was always encouraging me to stay away from the “superficial” beauty industry. Little did she know that her lipstick loving little one was on a mission to become a makeup artist. However, I have followed my heart and added my holistic background and knowledge to my passion for beauty and luxury.
Be authentic
I think we all come to our point in our lives when authenticity becomes a priority. It’s like a wake-up call and it feels urgent to change something.
At least that’s what it’s like for me. To stay authentic and to keep doing what I love, it was important for me to start only working with brands that I personally believe in and that fulfill my high ethical standards, as well as my quality standards.
My mission …
I made it my mission to use and work with only truly beautiful and luxurious products made from clean, non-toxic and valuable ingredients that result in beautiful healthy skin and body. I love life and a good laugh - I don’t believe in scare tactics and I believe beauty is meant to be fun and feel good.
After some time of research and trialing you can believe me, I handpicked only the best products from all over the world and always make sure they DO work.
As a professional in my field, I do see it as my responsibility to lead a healthy lifestyle and promote beauty products that won’t compromise your health. I hope to show with my work that true beauty comes without side effects and that luxurious organic products deliver the ultimate professional result. No matter if it’s on models’ skin for an editorial, on beautiful brides, or your everyday makeup, I hope you are inspired to make better choices.
For my professional portfolio and to contact me if you wish to book me for makeup, workshops or writing see livlundelius.com. Follow my eco-luxe beauty blog for a starting point on how to detox your makeup bag. And to get to know me a little better, feel free to follow my personal adventures on livplusdaveequals.com.
