Edgy + fashion-forward bridal shoes – Bella Belle new ‘Euphoria’ collection


We were swept away in the beauty of this new editorial by Bella Belle Shoes! The new collection, Euphoria, is simply divine! By celebrating romantic aesthetics and embracing feminine details and silhouettes, they have once again redefined bridal shoes (and we’re very, very happy about it!).

Euphoria evokes the essence of happiness with abundant soft textures, floral embroidery, speckles of sequins, and a wider range of color palettes.  Designed around the joy of celebration, this editorial is filled with warm, happy colors and textures. 

Following the success of the first collection, Bella Belle is delighted to have teamed up with Joy Proctor to launch her second capsule collection. As the designer + stylist, she was “inspired by old world elegance paired with modern lines. Looking to the quality of the past, I chose to highlight embroidery in each of the three designs, using a neutral linen base and floral embroidery motif for each.” 

The aura of the lookbook is inspired by the euphoric nature of the shoe collection itself. 

It is intended to serve an edgy and fashion-forward interpretation on a bridal look.

Joy Proctor once again lent her impeccable design skills and taste in styling and directing the vision of the pictorial. Captured by Laura Gordon, her signature soft and ethereal captures brought the Euphoria flair to every frame.

Under Gabrielle Hurwitz’s authoritative fashion styling, ethereal gowns from Le Grebenau, Liz Martinez, and Hayley Paige provided airiness to complement the shoe collection. 

The inimitable Kiana Underwood of Tulipina created lush floral arrangements and centerpieces that became key backdrops throughout the lookbook. Garden roses, fern, carnation, orchid, and foraged foliage in an array of hues and textures were crafted into delightful components for the lookbook by the floral artist. Thoughtful details such as floral eye lids, a magical floral head piece, and statement-making accessories were used throughout every scene to further enhance the Euphoria theme. 

Last but not least, the scenic orangerie and greenhouses of Jardin De Buis provided a slice of quaint South of France, captured beautifully on film by Josh Gooden.


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