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Sablewood Paper Company


Branding and curating weddings through bespoke stationery, calligraphy and decor.

Sablewood Paper Company is a stationery, calligraphy, and design studio that specializes in curating wedding experiences through the use of thoughtful design on paper. Holly Goodman, the creator/calligrapher/graphic designer behind Sablewood, believes that the best way to start telling your love story is through your wedding stationery. She works closely with her clients to bring their stationery and day-of pieces to life while giving them an unparalleled experience during one of the most important times in their lives.

  • What do you love most about what you do? My professional and personal passions are paper and calligraphy, so being able to create stationery and day-of pieces using either or both of those things is so rewarding. I also love incorporating special touches into my couples' stationery to create lasting heirlooms that they can appreciate for years to come.
  • Where did your passion for what you do start? I took my first calligraphy class when I was 7; it was at my local library and I was the youngest attendee by at least 40 years! I had so much fun and used my newfound skill for birthday cards, holiday tags, and place cards at family gatherings – anything I could get my hands on!

    After designing several trip itineraries and countless cards throughout my childhood, I decided to pursue graphic design as my second bachelor's degree and found my passion for thoughtfully designed pieces. It was only natural that I marry my love of calligraphy with my love of graphic design!
  • What is your best advice to couples planning their wedding? The best advice I can give you is to trust your instincts. Don't follow the trends you see online if they're not your style, and don't try to make them work for you. Your wedding day is about the two of one else. Remember that you're making the promise to love, support and honor each other for your lives, and make your wedding reflect that promise.
  • In my spare time I love collecting... Anything I can store things in! I love boxes and organization, and I think my home and workspace both reflect that. Ever since I was a child, I've loved the feeling of opening boxes to find the treasure hidden inside them.