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Luv Bridal


Luv Bridal & Formal. International designer bridal boutique. 9 showrooms Australia wide.

Luv has been part of the Australian bridal and formal landscape since 2009 and brings to the industry over 40 years of experience. Now with 9 stores nationwide, Luv creates beautiful gowns in sizes 2-28 that have the power to transport every woman from a beach-side wedding to a black-tie benefit.

Synonymous with international style, Luv Bridal enjoys a long-standing and exclusive relationship with American based label Mia Solano, as it does with Pronovias (Spain) and local new-comer, Madi Lane (Australia). Unique formal and bridesmaid ranges are sourced favouring individuality from across the globe featuring more and more Australian designers each season.

From beginning to end a Luv gown embodies quality. From fabric selection across Europe to pearling in the Orient, a Luv gown makes a global journey before it reaches its bride and the finished product is a gown that flatters the female form like no other.

Luv Bridal’s stylists are highly qualified and take a personal interest in the gowns. They are the very best people to help you find your dream dress and seek to create the kind of one-on-one experience that is expected of one of life’s most defining moments. It is not however, a service brides should expect to pay a premium for. This individual service is the Luv Bridal standard and the prices are a reflection of the close relationship they share with their designers and their success as one of Australia’s largest and most trusted bridal companies.


Offering nine locations across Australia, Luv Bridal & Formal showrooms can be found in Sydney, Melbourne, Perth, Adelaide, Brisbane, Gold Coast and now Sunshine Coast. We also have our first U.S.A. showroom in Phoenix, Arizona!

Find ‘the one’ today