Directory Listing

Laine London

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Laine London offers brides-to-be the opportunity to rent their wedding dress instead of purchasing it. We provide convenience and the ability to try something new while feeling confident and beautiful…

OUR STORY

Established in 2018 and based in Atlanta, our mission is to provide brides-to-be with convenient and cost-efficient access to wedding dresses without the financial, emotional or social burdens of ownership.

There are many benefits of a sharing economy and we encourage women to take advantage of these—by renting rather than purchasing their wedding gowns.

Getting married will never be the same!

“Why compromise style for affordability when you can have both?”

  • What do you love most about what you do? Laine London is about bringing DIVERSITY and VARIETY to the bridal gown market. Its about giving women a CHOICE. The choice to rent instead of buy (something men have been doing the entire time!)
  • What gets you out of bed in the morning? Knowing that I am creating a brand (from scratch) that will change the way women say "yes tot he dress". There's a certain adrenaline rush knowing Laine London is challenging the norm.
  • What is your advice for a healthy, long lasting relationship? Compromise, and never going to bed angry at your spouse : )
  • What is your best advice to couples planning their wedding? Stop and smell the roses. Seriously. In this day in age, it's easy to get wrapped up in the "perfect wedding". Reality TV, social sites like Instagram, Pinterest, all show these perfect proposals, wedding planning, saying yes to a $50,000 dress that only 1% of the population would actually be able to buy.

    Make YOUR wedding YOUR own. That's it. Yes, Pinterest is great for ideas, but don't let it consume you.

    Oh, and don't forget to RENT NOT BUY your wedding dress! Think about all the things you could do with that extra money (or the debt you and your loved ones will avoid).
  • The most romantic movie of all time is... Thats a tough one. It's a tie between Titanic and Love Actually
  • In my spare time I love collecting... MEMORIES! Cheesy, but true. One of the main reasons I became an entrepreneur, was to be able to spend time with my loved ones. A Laine London brides is someone who value the experience of wearing their dream dress for their special day, not necessarily owning it for a lifetime. I live by this as well. Experiences are far more valuable to me!