Sourced by Sam


Samantha Clarkson is the “one woman renegade force” behind popular wedding and events styling company, Sourced by Sam. She drew upon her 10 years experience in the design and communication field, and her studies in Interior Design, to found the business, which has now expanded from its central Sydney location to the Hunter, Southern Highlands and South Coast. Here she shares the ins and outs of working in the wedding industry.

What’s the inspiration behind your company/business? It’s forever changing which I feel is necessary when dealing with such different couples, styles and themes. Fresh inspiration always comes when I see the location/venue of where the wedding will take place, it’s so exciting to imagine what you can do with a new space.

How did you go about starting it up? Unintentionally! I styled a friends wedding as a favour, absolutely loved it from there it was word of mouth and it’s just evolved organically. I have my qualifications in Interior Design and before that my background was in marketing and events, so it all lead to where I am now beautifully.

What makes your company/business unique? I think the very fact that it’s not a company or business it’s just me; I’m just a creative stylist and an organised planner/coordinator. Dealing with a person and not a company provides a truly personal experience with plenty of flexibility not being locked into one companies set style or inventory.

What does a typical day look like for you? This is what I love about my days – there is no typical day! Some days I’m glued to the computer, others I can be trawling stores, bumping in an event, checking out new venues, getting crafty..bit of a mixed bag!

What’s your favorite thing about working with couples? Every couple is SO different; from their story to their style to how they envisage their big day playing out. My favorite is seeing their 1st wedding anniversary roll around, so incredibly rewarding.



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