Le Rose was established to capture the imaginations of style-minded women who have a fondness for creating intimate memories that last a lifetime. With a unique creative direction and attention to detail, the Le Rose brand is creating online hype across the seas particularly being in high demand across America and Australia.
We chatted with the two leading ladies behind the business to find out more about what Le Rose entails.
1. What are your backgrounds? Both of us have backgrounds in the fashion industry: Helen as a fashion designer and Kristy as a graphic and textile designer. We have a long history working in fashion development and all of the aspects that come with it, from initial sketches through to the final manufacturing process.
2. What inspired you to launch Le Rose? We are both creative and knew that we could work well together to create something special and unique. We wanted to do something fashion-based to push us creatively and thought there was a space in the market to offer unique robes at an affordable price to capture those special moments between a bride and her best friends.
3. What’s the story behind the name ‘Le Rose’? We had our brand concept in our mind as feminine, floral and all things pretty and no better way to capture this than with a French twist. We initially started with the intention for our base products to be based on floral prints and thought the best way to express this was through our name.
4. What does the design process entail? We’re always trying to push the boundaries with our robes and sleepwear. We begin by choosing our main base fabrics, choosing any trims and the final colour palette. We then move on to working our exclusive prints into the colour palette. As part of our ‘White’ collection, we have recently began developing our own laces which involves the hand sketching of floral patterns and these are then developed into all over fabrics in the computer. All initial patterns and designers are completed in house.
5. How are you different from other bridal robe companies? We believe it is our attention to detail. We don’t cut corners and aim to help make asking your best friends to be part of your bridal party an exciting and memorable experience. All of our products are gift wrapped and we offer an extensive range of customisable options on our robes and hampers.
6. Where do you find your inspiration? We base a lot of our fabrication and colour palettes off florals and love looking at florists’ work, in particular, how these are incorporated into real weddings. Our initial inspiration stems from what is showcased by couture bridal designers.
7. What is a Le Rose hamper? What is included? Who are they for? A Le Rose hamper is a love-soaked token of friendship and fun. Most of our hampers contain one of our robes with a selection of pretty extras either exclusive to us or sourced from boutique Australian brands. Our hampers are for the Bride-to-be to pop the question to her bridal party or express her gratitude to all those who helped make her day even more special.
8. What’s your latest product? We now offer a bespoke embroidery service with our robes. They’re now available to be personalised with embroidery at the back in your choice of 13 colours (see more here).
9. What’s the best thing about working with brides? It makes our day when we receive their real wedding photos and getting ready selfies. Our gorgeous brides always take the time to send through feedback after receiving their Le Rose keepsakes. We love hearing how much they loved their robes and how comfortable they felt getting ready for their wedding day in our robes.
