RUUSK Launch

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In a time when the desire for bespoke rings is ever increasing, RUUSK offers couples a unique solution with a beautiful range of rings designed to be customised online.

RUUSK’s innovative approach combines a minimal online platform with traditional artisanal craftsmanship.  Inspired by handmade heirloom jewellery, all RUUSK pieces are made using traditional ring carving methods to create new contemporary shapes as bases for couples to create their own personal piece. Couples are able to visualise their ring as they customise their unique piece online, choosing their metal, style, stones and setting style. With over 8,000 possible combinations, RUUSK makes it easier for couples to create pieces which truly reflect their story and personality.

Designing for life is my motto. It’s about striving to create pieces that withstand trends and time, pieces that you wear everyday and which, in a way become a part of your story. This is what inspires me.” - Designer, Tania Gnecchi Ruscone.

Although RUUSK utilises a digital platform to make this experience possible, the brand continues to embrace authentic handmade techniques and promotes ‘ethical and slow production’. Each piece is made to order in Sydney, Australia, using Australian mined gold and traditional craftsmanship.  For couples who want to be able to see and try on the collection, Tania welcomes appointments for personal ring fittings and styling sessions.

RUUSK’s unique and intimate jewellery experience allows couples to engage in the creation of meaningful pieces, destined to become their own modern heirlooms. As a strong advocate for slow production, RUUSK speaks to couples who are looking for authentic, ethical and personal pieces they can treasure for a lifetime.

“I want to create pieces that people want and choose to own, now and forever. Made with love, worn with soul”  - Designer, Tania Gnecchi Ruscone.

RUUSK rings launched in June 2017.

Credits

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