Bridal Fashion |

Lost In Paris


Whether you are a free-spirited bride, not afraid to wear an unconventional wedding dress, or you are a vintage devotee, who doesn’t have the required 26 inch waist, Lost in Paris offers one-of-a-kind, heirloom-quality dresses that you will cherish for years to come. All of their dresses are sustainably made by the team in their Sydney studio, then shipped to customers all over the world. Read on to find out more about the ins and outs of Lost in Paris from the owner herself, Alyssa.

What’s the inspiration behind your company/business?
Meandering through the lace markets in Paris inspired me to try to capture the city’s romantic history through its antique lace. Most of our lace is sourced directly from France and the UK, and is painstakingly restored and recycled into heirloom-quality, bespoke wedding dresses.

How did you go about starting it up?
A lifelong love of sewing, a boxful of inherited lace from my grandmother – and the fact that I was already madly making wedding and bridesmaid dresses for friends in my spare time –was the perfect impetus for action. I was searching for meaningful work and, after some encouragement from friends, I took the leap and quit my job as a graphic designer to focus on the business full time.

You recently changed your name. Why?
Lost in Paris began under a different name – Kitsch Bitsch – selling original vintage dresses. We outgrew the name as we gradually moved into bespoke bridal and began using antique French lace. The name change also gives me the perfect excuse to visit Paris!

What makes your company/business unique?
I wanted to start a movement, not just a business, and social and environmental sustainability lies at the heart of Lost in Paris. The repurposing of discarded vintage lace means fewer dresses need to be manufactured in China, and the strain on natural resources is lessened. We offer brides a one-of-a-kind, made-to-measure dress. We look beyond the standard size, celebrating women of all shapes and sizes, from plus-sized to pregnant, breastfeeding and even vegan (silk-free) brides. Our brides can order online, from overseas or interstate, and have their dress shipped to them in six to eight weeks, without the need for a fitting.

What does a typical day look like for you?
Lost in Paris’s bridal retail store and workshop are housed in the same studio space, so in between fittings and playing dress-ups, brides can see their dress being created before their very eyes by our ninja dressmakers. With three kids and a business to run, I embrace the chaos, creating patchwork magic out of the madness while singing off-key to 1970s music.

What’s your favourite thing about working with brides?
Watching a bride try on her dress for the first time is an emotional experience, which I am privileged to be a part of. There are often tears of joy, and sometimes tears of sadness for loved ones who have passed. I encourage our brides to incorporate pieces of family heirloom lace into their dress, or even pieces of their mother’s lace wedding dress, so that her dress will have a history and a story to tell, and speaks directly to her heart. I am not just making a dress; I am part of a bigger story that involves love and the connection to family.


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