Jennifer Gifford Arcadia Collection


The Arcadia Collection was created after moving my workroom from my home to this beautiful Tuscan inspired loft space in Milton Brisbane where I also have my studio.

It has been by far the most important creative move of my career.

Arcadia means “any real or imaginary place offering peace and simplicity,” and this is truly how I feel in my new work space.

The beautiful gowns in the Arcadia collection are a result of the move, of letting go of the fear of committing to something so big, financially and creatively. I feel utterly blessed to be able to create such beautiful garments that have such an important meaning to the girls that wear them on their wedding day. These gowns become a manifestation of the love, emotion and also the spiritual meaning that your wedding day holds for you. It’s a sacred thing and it needs to be nurtured and respected. I don’t have Bridezillas – I hate that term – I work one on one with creative, intelligent girls  who are in tune with their vision for their big day. It’s incredibly special.

To celebrate the launch of my new website and my rebrand all of my gowns are now available online Made to Order with a 16-20 week turnaround with savings of up to $1000 per gown.  All gowns are made to a standard dress size and several are available in a variety of colours.

Words by Jennifer Gifford.


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