Grew & Co


Grew & Co, formally known as August + Pemberton, offers diversity throughout their range of bespoke high quality custom fine jewellery and accessories. And here Simon Grew shares the ins and outs of the company.

What was your inspiration for the business? The intrigue and mystery around rocks and gems was amazing to me as a young person. I had always enjoyed working with my hands creating things with great detail and having an understanding of how things worked from pulling apart things to putting them back together. I had always from early on wanted to share my own style by having my own business and make things that were well made and executed.

How did you go about starting up? I worked very hard in the beginning saving and refining who I was as a jeweller and what kind of business I wanted. Once I started the business it was a little surreal at first, but it was such a long time coming that I had this business.

What are you offering that is different from the rest? Each article we create in our Sydney studio is an emotional keystone in our client’s lives to be one day passed down through generations, gathering new sentiments and emotions along the way. We are passionate about combining exotic gemstones with natural textures and warm metallic colours and tones. Our designs are thoughtful and considered, our skills are carefully honed to the highest level and our goal each day is to create amazing things for amazing people. We offer high level jewellery that is unique, refined and personable.

What gets you out of bed every day? My two gorgeous bright-eyed children – they are the biggest and greatest success of my life!

What do you love about your job? That there is never really a final design in our minds – it is continually evolving.

What does marriage mean to you? Marriage is a companion in life for everything that you experience, share and create, and the highs and lows. They are there for the ride.

Tell us about your favourite experience as a business owner? Reaching a point to have like-minded people come on board to help grow the business.

What is one word of advice you would give to someone just starting out in the industry? The wedding industry is a close-knit community of many talented small business owners. I think one of the most important approaches to have is stay true to your brand identity and get that message out there to people, be it wedding fairs, advertising, social media. Let people see the breadth, honesty and soul of your business.


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