An interview with the editor

2

Here, our editor, Carla Burrell, shares the ins and outs of running her passionate wedding and relationship publication.

WHAT IS THE DRIVING FORCE BEHIND WHITE MAGAZINE?
This might seem a little cheesy, but we honestly love “ love”! Looking past the pretty pages, I hope you see that what we are creating is a catalyst for positive change in the culture of marriage and relationships. Every marriage touches the lives of more than the two involved and I see it a total privilege to be invited into so many homes (not me personally) and walk this journey with couples. I hope it makes them excited about creating a beautiful celebration to kick-start an amazing committed marriage.

WHAT WILL COUPLES GAIN FROM BRINGING WHITE MAGAZINE INTO THEIR WEDDING PLANNING JOURNEY?
We want to dream and celebrate it all with you. But more importantly, challenge you, laugh and cry with you and always point you home. We’ ll be here as you discover that home is a person, not a destination and we hope that we’ re here to help you create a marriage as beautiful as your wedding day. I have the honour of hand-selecting weddings with beautiful images that I believe offer inspiration and beauty that goes beyond just the “ things” you can see, but also meaningful conversations on life and love. We hope you see that marriage is so much more than the wedding day …it’ s the starting point for ALL the days after.

HOW DO YOU KEEP WHITE FRESH, PROVIDING NEW INSPIRATION FOR READERS?
On the aesthetic side, we have levels of filters for each issue starting with an overall theme and colour palette where I set the mood and tone that everything comes out of. I also get to work with our talented creatives and engaging writers who also put their hearts into what they do. We are always trying to look past current trends to what could be—to create something that’s forging new paths. On the content side, we work with a key focus like this issue’s ‘ Joy’ theme that underpins all our editorial and imagery. It’s fun weaving everything together creating a seamless journey through the pages. I think so often that the “serious” stuff is glossed over and perhaps even avoided, but we offer genuine and honest pieces that you can relate to.

WHAT ROLE DO YOU PLAY IN THE CREATION OF EVERY ISSUE?
I bring the heart and vision that sets the tone for each issue, though this is definitely in collaboration with our team. I love all things creative and set the visual direction for each issue. I also work with our creative contributors and white’s fashion editorials are my “other” baby. It’s not hard looking at pretty dresses but it isn’t unusual for me to be selling ads one minute, using InDesign the next or be sitting alongside our designers as they create the magic you see before you.

WHAT IS YOUR MOST IMPORTANT PIECE OF ADVICE FOR ENGAGED COUPLES?
The destination isn’t a particular day or moment in your relationship; this is a journey you are on together. Be patient, always talk and choose to love.

emily-sarks-your-wedding-ceremony-leaderboard

Credits

Issue 37 Out Now $15 Free Shipping to Australia
the-wedding-nest-leaderboard
'; ?>