From the Founders

Firstly, we want to thank you for taking the time to learn a bit more about white. We’re a passionate duo obsessed with changing the wedding culture to bring meaning back into marriage. Over the years we’ve seen white grow from a regional publication based in the Hunter Valley to a magazine that is sold and relished across the globe. And in between, would you believe, we’ve also started and grown our own little family, and kept reasonably sane!

We have always believed in the potential of humanity and the value of community. Before white, Carla spent many years as a youth worker at a number of organisations including the Samaritans and Juvenile Justice. By every definition of the word, she’s a true servant heart and her strongest passion lies in helping people. We had the means to turn our joint passions into the pages we now call white. And that’s how in 2007, white came about.

We saw the need to bring something deeply meaningful and positive into the wedding space. We had seen all the beautiful and the difficult things in the marriages and relationships around us and we wanted to create something that would help bring focus back to the heart and commitment made on the wedding day rather than just the fun of it all. Don’t get me wrong, we love beautiful weddings and the way they express a couple’s identity; we love the fun and the romance and the extravagance, but not to the extent that the details overwhelm the purpose: the commitment.

In our eyes, if all we do is create beautiful spreads then we’re not doing our job. But if we can help couples to draw closer together, year after year, and if we can give them the tools and inspire them to work hard at their relationships, then we can say we’ve succeeded. Our goal is for couples to experience the daily joy of intimacy and loving commitment.

Thank you to our friends, family, the readers, advertisers and complete strangers who have supported us on the journey so far. Your encouraging letters, emails and support have kept us going. Knowing the positive change we’ve brought to relationships across the globe has been a joy. We feel like we’ve only just begun and invite anyone who has the same passion to join with us. We warmly welcome you to get in touch – we’d love to hear from you.

Luke and Carla xx